The proper term is known as SEO, or Search Engine Optimization. Many people who are trying to achieve search engine ranking through keywords make the mistake of choosing the wrong keywords to target. How do you choose the proper keywords?
Choose a keyword phase that has no more than 4 keywords.
If you are targeting a word like “art”, you may find that you’re not ranking well for this keyword because the keyword itself is too general. Whether you are looking for your visitors to subscribe to your newsletter, download art work, or buy something from you, you want to be sure that you are matching the right offer to the right audience. What does this all mean? You are looking for targeted traffic. Instead of choosing a keyword like “art”, use a keyword phrase like “animal pencil sketches”. This phrase is more specific and not general. If someone was to search and type animal sketches, it’s more than likely your web page will come up in the search results.
Choose a keyword phase that has no more than 4 keywords.
If you are targeting a word like “art”, you may find that you’re not ranking well for this keyword because the keyword itself is too general. Whether you are looking for your visitors to subscribe to your newsletter, download art work, or buy something from you, you want to be sure that you are matching the right offer to the right audience. What does this all mean? You are looking for targeted traffic. Instead of choosing a keyword like “art”, use a keyword phrase like “animal pencil sketches”. This phrase is more specific and not general. If someone was to search and type animal sketches, it’s more than likely your web page will come up in the search results.
Check to see how well a keyword performs by using tools.

