Saturday, September 17, 2011

How do you find the right keywords?

A web page should only be optimized for 2 or 3 keywords, anymore than that you are creating keyword saturation – It’s what I like to call it. You need to remember that you are not the only webpage on the internet; you have competition, and a lot of it.

How do you find the right keywords?

The best and most accurate tool is Google’s Keyword Tool. This tool will provide you with Advertiser Competition, Local Monthly Search Volume and Global Monthly Search Volume. It’s important NOT to choose a keyword phrase that has too much competition and or little search volume.



Fact: Almost 70% of all search traffic comes from long tail keywords also known as keyword phrases.

How to use Google Keyword Tool

In the keyword text box type in a broad keyword phrase that best describes what you write about. In this example I entered “How to remove virus”.

Here are the results

google-keyword-tool

As you can see there are a number of related terms, but I am choosing the keyword phrase that has the highest Local Search Volume. The competition is high, but not at 100%. It’s hard to find the best of both so choose wisely.

You can also save your keyword phrases by clicking on the “+Add your own keyword” in the right sidebar. You can also get an estimate of search traffic for each of the keyword phrases you saved.

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